Ablemark is a screen printing company located in Marysville, Washington and specializes in custom apparel  for local small businesses, church groups, organizations, sports teams, schools & more!  Custom Screen Printed T-Shirts, Custom Embroidery, Promotional products or Ad Specialty items, Custom Banners, Custom Signs, Custom Stickers, Custom Buttons & more!  Let Ablemark make your idea happen!

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What are
Ad specialty items?

T-Shirts, Mugs, Writing Pens, Lapel Pins, Bumper Stickers and much more, custom imprinted with your image, logo or other message.

What Is Camera Ready Art?

 

Camera Ready Art
Some shops still demand it. We do not. We take  your idea or graphics needs on an individual basis. Camera ready art is technically obsolete, but the term is still used to describe any graphics and  text that has been prepared for an imprinting process. If you send us the file from your computer, or give us an actual hard board with a painting or illustration, we'll be happy, and so will you. We will usually E-mail you a color proof that shows the final idea in full color including the background color of the garment so you can see how the finished design will interact with that background color. Camera ready art is: Paper with flat high detail black and white art (graphics and text) that is color separated with registration marks. This does not include photocopies, business cards,  letterheads, fax transmissions etc. Like that etcetera part? Can't you just hear some hard old fart on the other end of the phone making your life more difficult?

Click Here for an example of Full Color Design with Color Separations.

Additional Information

Break Down
Hard or flimsy paper, white only, non-glossy.  Extremely fine detail beyond what 20/20 vision can detect in the way of visible  flaws to the text or graphics. The black must be absolutely solid flat black  contrasting sharply against the white background. "Color separated" gets extremely complex: each color of the final piece is represented on a separate layer of the art. A layer may be a separate piece of paper or a film flap taped  onto the base art-board or an "onion peel" flap taped onto the base art board. This color separated overlay has all the previously described rules to it's  qualities plus they must "lineup" with the underlying layers. This is all done in black and white in order to support the needs of the graphic camera.  "Registration marks" are small cross-hairs applied to the exact same locations (at least two locations) on each color layer, and outside the Image Area. More about "Image Area" later.

Background
In regular language the term refers to the sheet of paper that could be shot by a printer's big floor standing "Graphic  Camera" to make a page sized sheet of film, or a poster sized sheet of film, or  in our case a Tee-shirt sized piece of film. OK, so the film is only a little bigger than the actual area that the art image occupies. Aha!; another technical  term; Image Area. Film is then used to expose a plate or some other photoengraved work piece for a precise transfer of ink. So the camera ready art  was just the beginning of the printing process, and that's all we're talking  about here; how to get your art to the printer in an acceptable format. The  normal method of presentation to a printer, without any art preparation work by the printer, was for many years; paper. Paper with ink illustrations and pasted up type or various combinations of mechanical parts like halftones, block outs, knockouts, windows, galleys of type, the terms for many of the same basic mechanical art components go on and on. But the one thing they all had in common  until the recent proliferation of the desktop computer was the camera. The  camera was the transfer of the art into the mechanical world of the printer.  Hence, the term CAMERA READY. Not any more. Now the art must be imaged on a  computer. To operate a printing operation with outdated equipment and processes is of some value to those with a nostalgic attachment to those processes only.  Much greater control over the immense number of highly sensitive variables is enjoyed by those who stay current with the trade's technology. True, the sight  of an image slowly appearing from within a tray of toxic photo chemicals is enjoyable to some of us, but the truth be told; let me get the work done better and cheaper so I can concentrate on the finer details of design and customer  service for example. Along with technical advances often come problems of compatibility and complexity. In today's Screen Printing operations that cater  to the needs of small to medium sized businesses, the customer must be accommodated weather they have art in the best format or not. So the camera is now a scanner, and we are always trying to extract the most compatible format  from the customer's computer, who usually knows nothing of the ensuing complexities of our processes. Sounds familiar. Just like twenty years ago, people would bring you things to print that did not fall into the "easy to shoot and print" category, today people E-mail images from the company web site saying; it looks good on my monitor, why won't it work on a Tee-shirt? So to make a happy customer we employ our art preparation skills to redraw the image  so film can be made. In this shop we try not to burden the already "way to busy"  customer with our complex requirements. But what about the cost of supplying all  that invisible customer support? Well, that's just one aspect to customer service. So the bottom line on Camera Ready Art is; that term is obsolete because the printer usually does not use a graphic camera any more.

Below is a low resolution example of a full color design with the four component color separations. This method of color recreation is most commonly called Process Color. In this example the substrate or printing surface is a white  Tee-shirt. The four ink colors are actually Cyan, Magenta, Yellow and Black,  this is the source of the term; CMYK you may have seen in computer printer dialogs as  well as some more advanced graphics software. Notice the locations of the black parts and the white spaces on the four separations. The black is where the ink will print in the chosen color as labeled on the separation.

Full Color Art

 

BlackBlue

 

YellowRed

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Ablemark

1239 State Ave - Marysville, WA 98270
Local 360-657-3223 or 425-334-4949 Fax 360-653-5241

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